On the one hand, ad personalization is kind of creepy. Like when you start talking to your mom about a vacation to Bora Bora and then you see a Facebook Ad for it 5 hours later . . .you’re like “WTF?!”
Sometimes that stuff is coincidence. Other times – it seems like spying. Regardless, is it a GOOD thing? Well, we did want to go to Bora Bora, so the ads were much, much more useful.
Personally, I prefer to have ads targeted for my tastes. I don’t want to watch ads about feminine hygiene products. If I have a cat, I don’t want to see ads about dogs.
If you read Edward’s Snowden’s book, you realize that there is no such thing as privacy. The Government can pretty much hack into every device it wants to and spy on you all day long with no oversite. Google knows more about you than your siblings.
So Ad Personalization? I leave it on. Seems to me the benefits are worth it.
Ad personalization is a feature that allows TikTok to use data about your interests and activity on the platform to show you ads that are more relevant to you. This can make ads more effective, since they are more likely to be relevant and engaging to you.
If you turn off ad personalization, TikTok will not use data about your interests and activity on the platform to show you ads. Instead, you will see ads that are shown to users based on more general factors, such as their age, gender, and location.
Ultimately, the decision to turn off ad personalization in TikTok is up to you. If you value privacy and don’t want TikTok to use data about your interests and activity to show you ads, you can turn off ad personalization. If you prefer to see ads that are more relevant to you, you can leave ad personalization turned on.