How long should TikTok ads be?

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Written By zcorley

The TikTok Ads Expert

TikTok is the best place to find short-form mobile videos that are exciting, spontaneous, and real. As one of the most popular apps in the world, TikTok gives businesses the chance to reach a large group of people who value entertainment and authenticity.

According to the official TikTok business blog, the ads should be longer. They say 24 seconds.

Videos with a duration of 21 to 34 seconds convert 2.8 times better than those under 21 seconds. Videos with a runtime of 10 to 20 seconds are good at generating impressions. But, for conversions, according to TikTok, the recommended time range is 21 to 32 seconds.

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