You have no doubt scrolled past hundreds of TikTok ads that didn’t even run for a full second on your screen. Are those kinds of TikTok ads worth it?
Hell no! You knew it was an ad so quickly that you instinctively scrolled. But every now and then you start watching something interesting and don’t realize it’s an ad until you’re into the grove.
Those are the kind of TikTok ads that are worth it to create, run, and test. Those are the types of TikTok ads we want our creators and editors to make: the kind that hook you in.